The right custom apparel helps a dance team look unified, feel confident, and represent the studio’s brand wherever they go. From warmups to spirit wear, a well‑rounded merch lineup keeps dancers and parents excited to support your program.
1. Statement team jacket
If your team invests in one signature piece, make it a jacket.
A great team jacket:
Displays your logo clearly on the back or chest.
Uses your studio colors in a clean, modern way.
Can be personalized with dancer names for an extra special touch.
High‑quality embroidery or full‑color printing ensures the jacket still looks sharp after a long season of rehearsals, travel, and performances.
2. Everyday studio tee
An everyday tee is the workhorse of your apparel line. Choose a soft, comfy fabric and a design dancers actually want to wear outside of rehearsal.
Ideas for your tee:
A bold front logo with a minimal back design.
A seasonal or slogan version for special events (nationals, recital, senior year).
Offer both youth and adult sizes so parents and siblings can match.
3. Cozy crewneck or hoodie
Between early call times and chilly venues, warm layers are essential. A crewneck or hoodie with your studio logo quickly becomes a favorite for dancers.
What to look for:
Mid‑weight fleece that works year‑round.
Simple branding so it pairs with any leggings or joggers.
Optional personalization for an upsell.
These pieces also make fantastic holiday gifts.
4. Performance and warmup pants
Coordinated pants complete your team look for travel days and backstage. Joggers or slim warmup pants in your studio color palette help dancers feel like a professional team.
What you can add:
Your studio logo.
Optional “Dance Company,” “Elite Team,” or names.
This creates a cohesive look in photos, at competitions, and even on social media.
5. Practice tanks and tops
For intense rehearsals and summer intensives, breathable practice tops are a must.
Branded tanks or performance tees help:
Keep your dress code consistent.
Make group choreography and photos look unified.
Serve as built‑in marketing when dancers wear them outside the studio.
Rotate a couple of designs through the year to keep excitement high.
6. Branded bags and backpacks
Nothing says “organized dancer” like a bag that holds shoes, snacks, and warmups.
A custom backpack or duffel with your logo:
Makes it easy to spot your team at events.
Gives dancers space for costumes and accessories.
Can include name or team customization for quick ID.
These items are perfect for competition season bundles in your online store.
7. Fun accessories and gifts
Small items are powerful for team bonding and studio spirit.
Think:
Plushies, keychains, or lanyards with your logo.
Beanies, caps, or scrunchies in studio colors.
Recital or nationals themed items.
They also give families lower‑price options to participate in spirit wear.
How to choose the right mix for your studio
Start by surveying dancers and parents about what they actually wear. Then:
Build a core line (jacket, tee, hoodie, bag).
Add 1–2 “just for fun” items each season.
Refresh designs every year while keeping core branding consistent.