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❄️ How to Run a Holiday Spirit Week with Studio Merch

‘Tis the season to bring cheer into the studio—and there’s no better way to spread holiday joy than with a Holiday Spirit Week!

This simple and fun tradition is a great way to celebrate your dancers, showcase your studio’s personality, and get more eyes on your custom studio merch. With a little planning, you can turn one week into a memory-making moment your dance families will look forward to year after year.


Why Host a Holiday Spirit Week?

  • 🎁 Builds excitement and community

  • 💃 Encourages participation from all ages

  • 🧣 Promotes your custom studio apparel in a natural way

  • 📸 Creates tons of cute photo ops for social media

  • 💸 Drives last-minute holiday merch sales

Let’s break it down with a themed lineup you can use (or remix) for your own studio!


🎄 5-Day Holiday Spirit Week Schedule

✨ Monday: PJ & Pirouettes Day
Start the week cozy with pajama day!
🩰 Pair with: Branded studio joggers or pajama pants
📸 Idea: Host a “Cutest Comfy Look” contest on social media

🎅 Tuesday: Holiday Tee Day
Time to rock those studio holiday shirts loud and proud.
👕 Pair with: Custom holiday tee with studio logo or festive saying
🧑‍🎄 Bonus: Offer a new design every year to make it collectible!

🔥 Wednesday: Warm & Fuzzy Day
Keep it snug with hoodies, fuzzy socks, and layers.
🧥 Pair with: Logo hoodie or crewneck sweatshirt
🎄 Tip: Display these hoodies in your lobby for parents to grab-and-go

🎁 Thursday: Dancer Gift Exchange Day
Let dancers bring a small $5–$10 gift to exchange with teammates.
🎁 Pair with: Mini items from your studio store like water bottles, scrunchies, or plushies
💌 Add: Option for dancers to include a sweet note with each gift

🎉 Friday: Festive Finale Friday
Wrap it up with something sparkly, silly, or totally over the top.
🧣 Pair with: Ugly sweaters, glitter makeup, or full-on holiday costumes
📷 Host: A mini photo booth with a holiday backdrop for fun group shots


Tips for a Successful Spirit Week

  • 📅 Announce your spirit week at least 2 weeks in advance

  • 🛍️ Display matching merch in your studio or team store

  • 📲 Share daily reminders on social media and in parent emails

  • 🎉 Offer small prizes or shoutouts for participation

  • 📸 Take lots of photos and tag your dancers with permission


Make It Easy with Plié Promotions

Want help coordinating your holiday shirts, branded hoodies, or custom gift items? Plié Promotions makes it easy to design and order studio merch that fits your spirit week themes—and we can even help you set up a team store so families can shop online.

👉 Start your holiday merch order or request a mockup today

Let’s make this season the most magical one yet!